To explain our current approach regarding keyword rules and keep things fair for everyone, we’ve put together this FAQ on what’s expected and why.
Why does Eldorado have keyword rules?
Our goal is to help buyers quickly find the exact offers they’re looking for, and to help sellers like you connect with those buyers more effectively.
That’s why we’re setting clear guidelines to keep Eldorado fair, easy to browse, and trustworthy for everyone.
What counts as keyword abuse?
Keyword abuse means using formatting or language tricks to draw extra attention or appear in unrelated searches. These tricks harm search quality, so they’re not allowed.
Special characters and formatting tricks
Offers that use special symbols, underscores, or decorative characters to stand out.
Examples:
DELUXOS_X1
3MILLION_PURE
[X1_]__Deluxo
WOW_gold!!!
This just makes results harder to scan and makes buyers trust the platform less.
You can use emojis, but keep them to a minimum.
Misspelled or altered keywords
Replacing letters with numbers, or misspelling words on purpose to show up in more searches.
Examples:
g0ld
acc0unt
run3scape
moddedL
defns
Buyers don’t search this way, and altered text makes offers look less trustworthy.
Unrelated or misleading keywords
Adding game names or terms that don’t match what you’re selling to show up in unrelated searches.
Example:
Selling a GTA listing but tagging “Valorant,” “CS2,” or “Fortnite”
This wastes buyer time and damages platform trust.
Repeating the same keywords
Filling titles or descriptions with the same keywords over and over.
Example:
“gold gold gold cheap wow gold best price gold”
This makes offers harder to read and doesn’t improve visibility.
Keyword limit: You can use each keyword, or a variation of it, up to 2 times. For example, use it once in the title and once in the description, or any other way that works for you.
Example of how a description should not look like
What does a good offer look like?
Clear, correctly spelled keywords that match your product
No decorations, symbols, or formatting tricks
A short, clear title
A helpful description with only relevant terms
Think of it this way: the best offers are written the way a buyer expects to read them, not for a search engine.
Will keyword tricks help me rank better?
No. In fact, offers that misuse keywords are more likely to be removed or lead to account restrictions. This kind of formatting clutters offer pages and makes it harder for buyers to find what they’re looking for.
What happens if I don’t follow the rules?
To protect buyers, offers with keyword abuse may lead to:
Removal from search results
A warning suspension or other account restrictions
A permanent suspension, if the abuse is repeated
We’d much rather help you improve your offers than take action, so please update them if needed.
I have questions. Who can I talk to?
If you’re not sure whether your offer follows these rules, contact support. We’re happy to take a look and help.